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What is Content Management (CMS)? For any organization, one of the easiest marketing decisions to make is getting a Web site. Plop your URL on your business card, marketing, anywhere- and anyone, at any time, can instantly view everything you want them to know about your organization.
But what are they viewing? Your website needs to reflect the quality of your organization. It needs to have updated information that will complement your marketing and client management efforts. It needs to look good and work efficiently, without a huge time commitment.
This used to be a very substantial investment for any organization. Not only were the initial costs very high, it was even more expensive to update and maintain the site. In order to skirt costs, many organizations have put up sites that don’t reflect the quality of their business and are rarely updated.
Thanks to Content Management Systems, that world is over.
Content Management Systems (CMS) is a fancy term for a better Web site. It means that today’s Web sites are no longer dependant on Web designers to be updated. CMS technology enables non-technical users to update the site themselves, often using a web browser and a few simple forms.
Using a CMS, updating your site is as easy as using Hotmail or Amazon. Plus, CMS gives you access to great Internet features like forms, catalogs, shopping carts, calendars, image galleries and more.
If your site was built by a CMS, then anyone in your organization could type in press releases, update portfolios, or easily add pages and images…and your site would be instantly updated. You don’t need any complicated software- you can update your site from any computer connected to the Internet.
Your site can turn from an ‘online brochure’ to an efficient tool- one where you can target specific audiences, support current marketing, and truly interact with your user base.
SiteStrux (www.sitestrux.com) has built a CMS specifically designed to be both powerful and easy to use. Everyone from salesman to secretaries to CEOs have used SiteStrux to update their site. Our designers will work with you so your site will look great as well. Transferring over your current site isn’t a problem. SiteStrux has specially licensed their CMS to SiteReach so we can provide you with great features and a easy to use site.
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